プロジェクト・ノワール
Built around the builds.
NØIR didn't start on a mood board. It started in the garage.
01 — The garage
It started with the cars.
This is Don's Supra, most of you know it as one of the most insane mk5 builds out there. His supra marked the birth of NØIR, growing as a simple passion project to the company it is today, none of it would be possible without Don's passion for his car. From the Supras, the BMWs, the Supercars. Every build taught us something about weight, fit and finish, and about how much of this culture lives in details most people never notice.
NØIR is that same obsession, carried off the car and into what you wear to the meet.
02 — Designed in-house
Engineered, not outsourced.
Everything NØIR makes is designed in-house by people who actually wrench on the cars. The engineering mindset carries over: heavyweight fabrics, considered cuts, and nothing added that doesn't need to be there.
03 — The drops
GEN.1 is chapter one.
NØIR releases in drops. GEN.1 is the first: a heavyweight hoodie, a cropped full-zip, baggy sweats, the tee that started it, and the tag that rides on your keys.
There's more coming.
The garage
The cars behind the brand
The Supras
The BMWs
The Supercars
01
Designed in-house
Every piece is drawn up by the same people who build the cars. Nothing outsourced to a mood board.
02
Built heavy
Heavyweight fabrics and relaxed cuts, made for cold nights at the shop and long days at meets.
03
Released in drops
New pieces arrive as numbered drops. GEN.1 is the first chapter.
GEN.1 is out now